INSA is one of the UK's most innovative and respected graffiti writers. He is probably best known for his Heels image in which he uses powerful black and white patterns to play with and distort spaces and to entice the viewer into the fantasy world of materialistic aspiration and in turn question contemporary consumer culture and commodity fetishism. His high heel designs have featured on a number of INSA-styled products from ladies' underwear, toys, t-shirts, high heeled shoes and custom designed sneakers. He established himself from a graffiti background through extensive street level work and gallery shows around the world. INSA has designed signature collections for brands such as Kangol, Kid Robot and Oki-Ni, as well as starting his own heel company 'INSA HEELS'. In 2010 INSA was commissioned by Tate Britain to produce a piece of work in response to Chris Ofili's retrospective exhibition. He created a pair of unusual heels made from elephant dung. He sourced the dung by retracing the footsteps Chris Ofili took over 15 years ago and sourced it from the same family of elephants Ofili's infamous nineties paintings used. The piece entitled "Anything Goes When it Comes to (S)Hoes..." was a play on the lyrics of the classical Bigg Daddy Kane track "Pimpin' Ain't Easy", which was also referenced by Chris Ofili several times in his paintings. His project "Girls on a Bike" is a public installation project in which provocatively dressed, voluptuous female volunteers were photographed in racy poses on bicycles in front of INSA's graffiti walls around the world. The possessed object of the bike and the overtly sexualized female presence question our perceptions of ownership; of public space, sexuality, and belongings. The series has been a global success, sending the kaleidoscopic images viral. INSA likes to remain somewhat elusive, allowing people "to create an image of whoever they want to relate to, or whatever it is about my work that speaks to them". This may become increasingly difficult as his work gains more and more global acclaim. His gleaming, vibrant pieces certainly deserve the attention they are receiving. INSA has ingeniously managed to critique contemporary consumer society, outmoded gender stereotypes, and unsustainable commodity fetishism, whilst ultimately creating beautiful images. More recently he has been out in LA working on street pieces with artists Revok and Zoom.